Women Are a Differentiating Driving Force Behind the Relocators Brand

How Women Are a Differentiating Driving Force Behind the Relocators Brand

With their compassionate and comprehensive approach to moving, hands-on support system and proven business model, Relocators is offering aspiring female franchisees a unique opportunity.

BY: NICOLE WELLS – RELOCATORS CONTRIBUTOR

There is a new trend developing in the moving industry. Tired of dealing with moving companies that provide lackluster customer service and that create more stress in an already stressful situation, women are changing the face of moving and changing what people should come to expect from their moving experience. Helping to drive this trend forward is Relocators, an emerging, full-service moving franchise based on Long Island, New York.

The qualities and traits that women inherently bring to the workforce are the cornerstones upon which Relocators has built their successful company.The qualities and traits that women inherently bring to the workforce are the cornerstones upon which Relocators has built their successful company.The qualities and traits that women inherently bring to the workforce are the cornerstones upon which Relocators has built their successful company. Their motto is “Moving You Through Life’s Transitions,” and they do so with compassion and sensitivity. This can be traced back to their beginnings when the company was founded under the name Sisters in Charge, then focused exclusively on estate and tag sales.

“Following my grandmother’s cancer diagnosis, my mother, Denise, had the enormous task of emptying out her longtime home. Not finding any options available that didn’t further contribute to the stress of the situation, my mother realized there was a need in the industry for more compassionate estate sales assistance,” Relocators’ president, Robert Esposito, recalls. “My mother’s desire to help ease the stress of others going through similar situations allowed her to create a successful business that truly helps people.”

Working alongside his mother, Esposito began to see that there was a greater gap in the moving industry and expanded the already successful business model to include additional revenue streams. Moving, clean out and storage services were added to the mix, creating a one stop shop that is rare in the moving industry. By streamlining a fragmented process with their end-to-end solution, Relocators is strategically set up to alleviate moving stress by offering their comprehensive set of services, and by bringing their brand of understanding, sensitivity and compassion to help strangers in such precarious life events.

In an industry that relies so heavily on customer service and reputation, a woman’s touch, as witnessed in his mother’s interactions with clients, has proven to be a key differentiator. And because women often find themselves in charge of the logistics in moving a family home, it is no surprise that they would have a competitive advantage when it comes to owning a moving franchise. A woman’s more natural, caretaking and empathetic approach also allows her to provide a stress-free option to clients who may be undertaking a trying transition.

“Transitioning out of a home is one of the top three stressors in life, ranking right up there with divorce and death.” said Esposito. And considering that people often move largely because one of these other top stressors occurs, it’s easy to see why Relocators compassionate approach has resonated so well with customers. And because Americans move on average of once every four years and about 12 times in their life, their services are always in demand.

Women owners offer a unique edge and are redefining the moving industry. Backed by a proven business model and a hands-on support system, Relocators presents a unique opportunity for female entrepreneurs to lead that charge with their compassionate and stress-free approach to moving.

Relocators offers a way for these entrepreneurs to get in on the ground floor of an emerging brand, while truly making a lasting impact on the lives of their clients. And by further empowering them to grow with the company as it begins to establish itself in new markets, the opportunities are limitless. From the matriarch of the company to the support systems designed to help franchisees succeed, women are an integral part of Relocators and their contributions are the cornerstone of what will propel the success of the brand as it continues to grow.